How To Write A Good Sales Brochure. Firstly, the headline and tagline make no sense to me, which makes them a waste of space. Elements such as the font you used, the content, and even the type of paper on which you print your brochure should be given careful consideration during the planning stage.

It can be an explanation of. The brochure should have a schedule, pictures of the tour, description of how long the tour will be, and directions. They almost fade into the background because they fit the theme so well.